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Sounds impact the ear and get transmitted to the brain immediately, they are so powerful that they can change a person’s mood by creating associations with previously lived experiences.
Audio marketing gathers all the expressions and strategies that seek to attract clients by using music and sounds to promote consumerism and brand identity.
A good audio marketing strategy must perform at every sonic touchpoint with the client, for instance, the ambience music in shops, the voice from the on-hold phone machine, the radio spots or advertisement messages on the web, social media, television, radio, among others.
From this point on, we generate deep emotional bonds with the clients, by reinforcing the engagement and brand remembrance, and as a result promote the increase of sales at the location.
Empower your brand by implementing a strategy based on sounds so that your consumers will unconsciously recognize the brand, it is one of the most effective ways to promote relationships with them.
Key Facts of Audio Marketing
30% Increase in the possibility of recommendation by clients.
93% of collaborators prefers to work with ambience music than without it
73% of visitors affirms that waiting times decrease with ambience music
50% of visitors perceives the business as “Premium” when there is ambience music
50% of the visitors perceive the business as "premium" when it is ambient music
65% of entrepreneurs agrees that music helps to differentiate businesses
80% of clients prefers businesses where music is present
How many times have you had to escape a shop just because the music was not appropriate?
Ambience music is about creating a specialized selection of songs by experienced music producers, with the objective of creating an interesting and homogeneous atmosphere, focusing on the different sales points and locations. This way we create memorable experiences for visitors and collaborators at the premises.
We have the right music for your space
JAZZ & BLUES
The future of music for business is here with ProFusion IO Digital media manager, the system provides full control over your client’s listening experience. Profusion IO is powerful, flexible and a leading technology in the market, but accessible to any company.
Profusion IO allows companies and their clients to have a completely integrated musical experience. The device connects to an ambience sound system for the reproduction of music and audio content.
We create sensory experiences for your brand
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Brands have 15 seconds or less to grab the
attention of their customers
Brands have 15 seconds or less to grab the attention of their customers. Starting with a unique and concise musical composition that intends to communicate the values and essence of the brand in a short period of time. This composition is created after analyzing the concept and characteristics of the brand, to be translated into rhythms, melodies, instruments or sounds. This way we improve remembrance and engagement. It may be used as a starter or ending of corporate messages, or even play it in your space through your own soundsystem.
An excellent public communication tool, consists of professional voice over messages with professional speakers which can be used as advertising, informative or commercial among other uses. They may be musicalized to tune up the message and on top of that, they may be programmed in your own sound system at different times during the day.
We conceptualize and produce audio messages to adapt fully to the identity of your brand, thus achieving appropriate communication of your products or services in a direct and interesting way to your clients.
On Hold Message
The first approach in communication with your clients is essential to
create trust and safety in your services.
The On-Hold Message is the point of touch of the company with the customers that communicate via phone line. They are developed starting with a script that it’s created in collaboration between your brand and a specialized audio producer. It is a pristine recording of a professional voice over talent that will welcome and hold the calls of your clients while they are served by an agent.
“ Thank you for calling Puro Sentido, if you wish to reach management please press one…”
Music has to reach clients in the most pleasant way possible. For this reason it is important to have a good sound system in the premises. The ideal system must have a homogeneous diffusion of the music in the places where the clients have access. Apart from that, it must reproduce in a balanced way all the frequencies in the sonic spectrum.
Puro Sentido designs, installs and configures sound systems to the highest quality standards and adjusted to your specific needs.
We provide commercial grade sound amplifiers, starting from 60 watts and over. Ideal for ...
Speakers for Environmental Audio Systems: Ideal for networks from 2 speakers in ...
Heos 3 by Denon Speaker
Heos 3 HS2 is a compact speaker that provides great sound HEOS ...
Heos 5 by Denon Speaker
Heos 3 HS2 is a compact speaker that provides great sound HEOS ...
Heos SoundBar + Heos Subwoofer
Heos network soundbar with high performance wireless subwoofer compatible airplay ...
We conceptualized and developed the audio strategy for the mattress and rest company Boxi Sleep. The creative idea emerged from their marketing department, where they decided to create a sonic experience at their showrooms, we carefully selected the right music to be played at the shop, and added strategically scheduled audio messages to contextualize the visitors through their buying experience.
Wellness and health was the main characteristic that Dermatodo wanted to express. Considering this, we designed and installed high range sound systems at their locations, then, we harmonized the spaces with Zen and Relaxing music, This has been one of the main strategies to push in-store sales of dermatological and beauty products.
Weekly purchases of groceries and food should not be tedious. The large supermarket chain La 14 from Colombia trusted Puro Sentido in the development of specialized music playlists to reach the hearts of the Colombian people. A happy and tropical atmosphere was designed after the minucius selection of music that was played at all of their shops.
Ingeurbe is one of the biggest construction and real estate companies in Colombia. Their showrooms just got more special as they implemented pristine quality sound systems and a selection of exclusive music. This sensory experience was even enhanced further with the addition of an aroma strategy that makes their visitors feel pleased and eager to buy their new home.
Rouse for Her
We augmented the perception of value of Rouse women’s accessory shop. Their locations specialize in fashion and accessories for women. We designed the playlist that turns their premises into a high street fashion catwalk.
An outstanding music playlist was created to generate a luxurious and unique atmosphere at their sales points.
Anxiety and stress levels of visitors and collaborators has been reduced, after Puro Sentido installed and configured a custom designed sound system at Amarilo’s real estate showrooms.
Kia Motors, Jeep, Dodge, Ram
Kia motors showrooms went a step ahead with the installation of specialized audio systems, also, they have their unique music playlist to get the clients into the car riding mood. Moreover they applied scheduled messaging to inform their clients on current promotions.
Love Chicharrón, Kod Burger
Specialized music playlists were designed to give these showrooms the final touch to create the right atmosphere for their clients.