Senses play a crucial role in the decision making of a person, the key is to generate the right impact according to our target market. At Puro Sentido we create sensory experiences by integrating key senses such as the smell and hearing, and we apply it at Olfactory Logos, Aroma Events, Sound Logos, Live DJ Sets and strategies focused on generating a sensory identity that will add a unique and intransferrable value to every contact point between the brand and it’s consumers.

Scent marketing is a differential element that generates emotional impact and high remembrance if its essence is transmitted adequately. Olfactory branding emerges from creating a more profound identity of the brand to match everything that it means to its customers. We do it through olfactory logos, ambience aromatization, personalized scented products, aroma events among other sensory strategies that require connection with the consumer.

Marketing strategies that integrate audio branding are the foundation of positioning, loyalty and architecture of the brand. It generates a personality through sounds that stand out from the rest. It will always be important for a company to be positioned in the mind of the consumer. Some of the basic techniques of audio marketing are audio messages, ambience music and audio logos. These are the most reliable ways not only to reach customers but making them remember us.

Senses play a crucial role in the decision making of a person, the key is to generate the right impact according to our target market. At Puro Sentido we create sensory experiences by integrating key senses such as the smell and hearing, and we apply it at Olfactory Logos, Aroma Events, Sound Logos, Live DJ Sets and strategies focused on generating a sensory identity that will add a unique and intransferrable value to every contact point between the brand and it’s consumers.

Puro Sentido demonstrates once more the success of sensory marketing. This time at Atlantis Plaza shopping mall, by creating sensory experiences with scent marketing. Discover how to do it at your company.

This was the result of a successful sensory strategy, in which Puro Sentido implemented a characteristic Coffee aroma scent from Oma coffee shops at different bus stops, generating impact in the streets of Bogotá and giving cravings to the pedestrians to try the new Oma with Baileys product.