Sounds impact the ear and are transmitted to the brain immediately; they are so powerful that they can completely change a person’s mood by associating them with past experiences. Boosting your brand by implementing a sound-based strategy so that your consumers unconsciously identify it is one of the most effective ways to generate a connection with them.
Increase of permanence at the point of sale
31% of customers return to the store if they liked the music they played
41% of customers who listen to an audio commercial in the store will make a purchase they did not have planned.
70% of customers perceive a positive and reliable image of the business when they have music in their store.
72% of the population recalls a brand when it perceives its audio logo
As KOAJ’s strategic allies we created an olfactory logo that represents them as a brand. After a thorough process of creation and implementation, their aroma is highly remembered and valued by its consumers. Today their aroma is the best example of olfactory marketing in the countries where it operates. We are proud to be part of this success story and to create unique olfactory experiences!
This was the result of a successful sensory strategy where Puro Sentido implemented OMA’s characteristic aroma at bus stops generating impact on the streets of Bogotá and enticing passersby to try their new OMA coffee with BAILEYS