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How do we do it?

Through a “Profusion” device connected to the audio system of the establishment we reproduce, and program music focused on the profile of your customers by schedules.

With “Mood mix” a web application for use on tablet or computer. We generate the perfect mix of genres and musical programs for your brand.

We provide all the support from the installation and continuously monitor your auditory strategy to ensure its success.

31%
Increase of permanence at the point of sale
31% of customers return to the store if they liked the music they played
41%
Sales increase
41% of customers who listen to an audio commercial in the store will make a purchase they did not have planned.
70%
Increased confidence
70% of customers perceive a positive and reliable image of the business when they have music in their store.
72%
Increased recall
72% of the population recalls a brand when it perceives its audio logo

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SUCCESS STORIES

As KOAJ’s strategic allies we created an olfactory logo that represents them as a brand. After a thorough process of creation and implementation, their aroma is highly remembered and valued by its consumers. Today their aroma is the best example of olfactory marketing in the countries where it operates. We are proud to be part of this success story and to create unique olfactory experiences!
KOAJ

This was the result of a successful sensory strategy where Puro Sentido implemented OMA’s characteristic aroma at bus stops generating impact on the streets of Bogotá and enticing passersby to try their new OMA coffee with BAILEYS
BAILEYS

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