Believe it or not, the existing link between the ear and the human brain is narrower than we may have thought, since music and certain sounds are connected with the emotions and reactions prompting your neurons

A perfume is an olfactory dress. It is the second skin that covers us throughout the day and communicates with people’s unconcious mind, slightly revealing a piece of our personalities and intentions. For this reason, choosing

At Puro sentido we love experiences and we dedicate in full to create the best ones. We have been researching for years the effect of sensory simulus in people, and through the gained experience we have

We know that going back to work, or starting a new routine can be overwhelming, city traffic or work pressure will always generate feelings of anxiety that are not good for your body and mind. For

In the midst of the Olympic environment and the kites season in Colombia we wonder what are the fragrances that inspire us and make us fly. Those aromas that take our senses to another level and

Nowadays, it is essential to provide consumers with a very special experience at the point of sale that stands out and is therefore embedded in their memory.To achieve this, it is important to pay attention to

It is a method that until now is only starting to be explored and that is why here, you will find the most common and simple strategies that can be implemented. For specific and concrete results

Human beings are accustomed to carrying out our lives automatically, the body performs millions of biological actions every moment and we can ignore at least 98% of them; activities such as digestion, salivating, blinking and metabolizing food

More companies are seeing the positive effects from creating a marketing sensory strategy. This new trend driven by consumers demanding novel experiences from their brands has shown that consumers are willing to move towards brands which