SCENT MARKETING

Imagine listening to a person mentioning your brand every time they perceive a scent, the sense of smell has the incredible ability to retain aromas for life, we take advantage of that memory to arouse emotions and feelings that generate a connection with the place where they perceive it.

What do we achieve?

15%

Increase of permanence at the point of sale

An atmosphere with a good aroma generates a feeling of comfort and spontaneity, increasing the desire to stay longer by up to 15%.

20%

Increase in Productivity

Aromas stimulate concentration, reducing the errors of the staff working in the establishment by up to 20%

25%

Sales increase

Companies that implement olfactory strategies report increases of up to 25% in their sales.

84%

Increase in the purchase decision

84% of people make the final decision to enter a store when they perceive a good aroma

OLFATIVE LOGO

How to give your brand a differential? In Pure Sense we develop the aroma that will represent it based on a clear profile of the image you want to convey.

EXCLUSIVITY OF AROMA

We have the best and largest portfolio of aromas. Do you want one of them exclusively for your Brand? We can guide you to choose the aroma that best suits your corporate values and create the olfactory identity you want to convey.

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AROMA DIFFUSERS

We strategically place the aroma that you want where your customers can perceive it through the latest technology aroma diffuser equipment, stimulating purchase decisions and the association of the aroma with your brand.

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EVENTS

Why not give people the satisfaction of enjoying an event with an aroma?, We have the largest portfolio of fragrances and essential oils in the country, from the pure aroma of a fruit to designer perfume, ready for you to use.

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SUCCESS STORIES

As KOAJ’s strategic allies we created an olfactory logo that represents them as a brand. After a thorough process of creation and implementation, their aroma is highly remembered and valued by its consumers. Today their aroma is the best example of olfactory marketing in the countries where it operates. We are proud to be part of this success story and to create unique olfactory experiences!

KOAJ

This was the result of a successful sensory strategy where Puro Sentido implemented OMA’s characteristic aroma at bus stops generating impact on the streets of Bogotá and enticing passersby to try their new OMA coffee with BAILEYS

BAILEYS