How many times have you perceived an aroma and immediately an image comes to mind? We are able to thoroughly study each aspect that characterizes your brand to create from scratch the aroma that represents you through your clients’ sense of smell and brings them to visualize it with the desire to buy.
Increase of permanence at the point of sale
An atmosphere with a good aroma generates a feeling of comfort and spontaneity, increasing the desire to stay longer by up to 15%.
Increase in Productivity
Aromas stimulate concentration, reducing the errors of the staff working in the establishment by up to 20%
Companies that implement olfactory strategies report increases of up to 25% in their sales.
Increase in the purchase decision
84% of people make the final decision to enter a store when they perceive a good aroma.
As KOAJ’s strategic allies we created an olfactory logo that represents them as a brand. After a thorough process of creation and implementation, their aroma is highly remembered and valued by its consumers. Today their aroma is the best example of olfactory marketing in the countries where it operates. We are proud to be part of this success story and to create unique olfactory experiences!
This was the result of a successful sensory strategy where Puro Sentido implemented OMA’s characteristic aroma at bus stops generating impact on the streets of Bogotá and enticing passersby to try their new OMA coffee with BAILEYS