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AUDIO BRANDING STRATEGIES
Puro Sentido creates audio marketing experiences to make your brand unique and easy to remember. We reach clients through emotional experiences that increase loyal business connections and long-lasting awareness.
Our audio marketing experiences are based on a special music selection and custom-produced sounds and messages that represent the identity of the brand and its values.
Create sonic connections and strong emotional links between the brand and its clients. Enhance the shopping experience of products and services.
WHAT CAN WE ACHIEVE?
30%
Increase in word of mouth recommendations.
93%
Of collaborators prefer to work with background music.
73%
Of visitors agree that waiting times feel faster with background music.
56%
Of bank visitors prefer private conversations over background music.
50%
Of visitors perceive a business as “premium” when in-store music is being played.
65%
Of business owners agree that music helps to differentiate a business.
80%
Of clients prefer stores with background music.
BACKGROUND MUSIC FOR BUSINESS
A special selection of songs made by music experts with the objective of creating a pleasant, interesting and joyful ambiance.
Make visitors and collaborators feel more comfortable and happy while they are in the store.
Custom-made playlists for your brand or business. Prevent copyright infringement by using only licensed music for business.
Puro Sentido has the best technology for In-Store music for commercial spaces with easy to use automated platforms.
We represent Mood: Media, the creators of Muzak™ and the world’s biggest distributor for legal music content for businesses.
Mood: Media is our expert ally in music for brands and the biggest distributor of legal music content for businesses. Enjoy the best experience with the best quality and musical genres. Enhance any space or business type.
WE HAVE THE RIGHT MUSIC FOR YOUR SPACE!
PROFESSIONAL SOUND SYSTEMS
The best technology for sound and music reproduction for your store or business.
PROFUSION I/O STREAMER
Pro Fusion I/O media manager provides total control on music playlisting, through a top quality and easy to use interface.
Mood’s ProFusion I/O powerful, state-of-the-art technology at your reach. Play in-store music professionally.
Connect the device to a sound system to enjoy quality music in each corner of the place and create a memorable experience for your visitors and collaborators.
MULTI-ZONE SOUND,
HARMONY PLAYER
Provide music ambiance, audio messages and digital signage screens with top quality by using Mood Harmony player, the most innovative, versatile and trustworthy device in the market. Even if the internet goes down.
- Plug-n-play installation.
- Wi-Fi compatible.
- Store up to 256 GB of content.
Low energy and internet consumption.
Easily monitor all your players connected to the net.
No internet? No problem!
Even though the easiest way to find and share music is through the internet, it may not be the best solution for some businesses.
Enjoy the best background music experience with the alternative DVD players and satellite music devices.
LET’S CREATE AUDIO MARKETING STRATEGIES FOR YOUR BRAND
GET A FREE CONSULTATION
TALK TO AN AGENT
AUDIO LOGO
Use a unique, exclusive and short melody, with your sound identity.
Recall your brand or business with sound, at any place or moment.
Your brand’s sonic signature, similar to the graphic logo. It’s the voice of a brand that transmits emotions instantly and stays in the mind of the consumer. A short musical composition that communicates the values and essence of the brand in less than 15 seconds.
Composed by identifying special characteristics of your brand, translated into rhythms, melodies, instruments and sounds to create the best remembrance, connection, and awareness with the clients.
Use it at the beginning or end of corporate videos, commercial messages, social media, podcasts or even in the in-store music device to increase recognition of your products and services.
Puro Sentido teams up with the finest music producers and composers, to create the best reflection of the spirit of your brand.
Your clients will remember it.
ON HOLD MESSAGE
The first communication with your clients is essential to promote trust and safety of your services.
On-Hold Message is one of the first contacts between the company and the clients that reach by phone. It is created by developing a script which is customized based on your brand’s characteristics and the products and services to be offered.
It’s an audio recording of a professional voice – over actor/actress that seeks to welcome and retain the call while the agent performs internal duties, this prevents uncomfortable silences and creates the perception of less on-hold time.
For example: “Thank you for calling Puro Sentido, If you know your party’s three-digit extension, you can dial it at any time…”
MENSAJE EN ESPERA
La primera comunicación con tus clientes es fundamental
para generar confianza y seguridad en tus servicios.
En puro sentido creamos mensajes de espera en llamada para crear una excelente experiencia de comunicación de venta y servicio con cliente.
El mensaje en espera es uno de los primeros contactos entre la empresa y los que se comunican por vía telefónica. Se realizan siguiendo un guión, el cual es personalizado según las características de tu marca y también acorde a los productos y servicios que brindas.
Es una grabación auditiva con un/a locutor/a profesional y busca dar la bienvenida y retener la llamada de sus clientes mientras un asesor hace una gestión interna y evitar mantener el silencio en estos espacios de tiempo, creando la percepción de esperar menos.
Ejemplo: “Gracias por comunicarse con Puro Sentido, si conoce el número de la extensión márquelo ahora, de lo contrario marque una de las siguientes opciones 1, 2, 3…”
SOUND SYSTEMS
Install audio systems in your store or business to enjoy a better experience without missing any messages.
Music and sounds are a way to make the shopping experience more pleasant and memorable, it can also alter the perception of time and waiting moments.
A good sound system that can distribute music to all corners, rooms, and spaces with good quality and at a constant volume is key. Guarantee a constant experience even if your clients move or walk around.
Puro Sentido will analyze your space and then design, install and configure the in-store sound system. Guarantee the best sound quality and get full support with the use of the platforms and media players such as the Profusion I/O or Mood:Media Harmony. Hold full control of the visual content shown on screens and decide what your clients hear and see.
CEILING SPEAKER CEILING SPEAKER
Compact design, easy ceiling installation and perfect sound quality.
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HEOS SPEAKER 5 BY DENON
Heos 3 HS2 is a compact loudspeaker that delivers great HEOS sound....
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Heos SoundBar + Heos Subwoofer
Heos network soundbar with high performance wireless subwoofer compatible with airplay...
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SPEAKERS
Loudspeakers for Audio Systems Environmental: Ideal for networks from 2 speakers in...
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SUCCESS STORIES
We conceptualized and developed the auditory identity for the rest brand Boxi Sleep, from the creative idea of the Marketing department, we soundtracked their stores with music selected especially for the brand, in addition to this, we included advertising messages that contextualize visitors in their shopping experience.
With the aim of expressing the concept of wellness and health of the Dermatodo brand, we installed high-end sound systems in their points of sale, with this we were able to create a sound atmosphere in the locations with Zen and relaxation music, which is essential to encourage the purchase of their dermatological and beauty products.
Ingeurbe
Constructora Ingeurbe develops unique housing projects. Its points of sale are now more special with automated sound systems and a selection of exclusive music. This increases the sensory experience and makes visitors feel at ease.
The 14
Grocery shopping should not be something tedious. The large department store chain La 14 entrusted Puro Sentido with the development of music playlists with music that touches the hearts of Colombians. A cheerful and tropical atmosphere was achieved through a carefully developed music selection.
Rouse for Her
Through ambient music and a music playlist designed for the brand, we increased the perception of value and style of Rouse for Her stores, specializing in fashion and accessories for women.
Decorceramica
We developed a music playlist that revolves around the brand and creates a unique shopping experience at all points of sale.
Amarilo
We installed audio systems in model apartments and sales rooms. This has generated an increased perception of value and reduced visitors' anxiety levels.
Kia Motors, Jeep, Dodge, Ram
When it comes to auto sales and repairs, customers have a lot of choices, but it's the experience that determines where they end up spending their money. Puro Sentido has implemented unique sensory strategies with ambient scent and sound to perfect the customer experience to the fullest.
Love Chicharrón, Kod Burger
Customers in quick service establishments expect more than fast service of freshly made food: they want a consistent, fast experience that makes them feel welcome. Puro Sentido has the expertise to help you exceed your customers' expectations and build the long-term, loyal customer base you need.
Blue Doors Hotel
We build loyalty and make your stay memorable through the delicate selection of hotel music.
