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Discover your brand’s potential to create the best
Our passion and vocation are the perfect tools to generate sensory marketing strategies, by integrating aromas and music as essential key aspects to increase customer loyalty.
Our aroma laboratory and a broad collection of musical options, are some of the instruments that we have available at the moment of creating scent, music or visual strategies for different brands, in other words, to create sensorial identity, so that brands can generate strong emotional bonds between them and their clients, improving the purchasing experience, brand positioning, top-of-mind and even wellbeing of collaborators.
Memory, perception of time, level of attraction and feeling of wellness are initially determined by the stimulus that we perceive through each one of our senses. We create different emotional and sensorial experiences, generating specific stimulus to connect your clients with what your brand seeks to express. For instance, a good song has the power of cheering up your day, or a familiar scent will take your mind to the past in an instant. For this reason, sensory marketing has the capacity to facilitate the purchase of a product through the use of these stimuli focused in an indirect way to all the senses: Smell, Hearing and Sight.
Brands must begin to shine out through the use of strategies such as scent marketing. Our go to choice to create stimuli to our senses. Puro Sentido wants to provide you with the best and more varied sensory experiences to achieve emotional connections between your brand and clients. For this reason we present several solutions to increase loyalty and brand remembrance with sensory marketing. We integrate all the senses to reach your objectives.
How to make your brand identity stand out through olfactory marketing?
At Puro Sentido, we will develop a customized aroma that will represent your brand, based on a clear image and objectives of the company and the experiences that are to be transmitted. The appropriate aromas will be the ones in charge of strengthening and empowering the brand identity and remembrance, by engraving an olfactory trace that endures time.
You have less than 30 seconds to grab your clients attention. Did you know that you can impact the buying decision through the use of specific sounds? By using a unique and exclusive sound, we will build up a sonic identity for your brand through audio marketing. You will awaken the interest of your clients and also their curiosity to explore everything that your brand has to offer.
Visual solutions may be the most engaging as they are the first impression of the business and the most direct approach to the public. For this reason, Puro Sentido provides different graphic solutions based on Digital Signage. We will increase your brand visibility, identity transmission and engagement with the public.
We create sensory experiences for your brand
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We conclude this inmersion in the mysterious world of fragrances, with the help of Esneda Vela, perfumist at CPL Aromas. If you have been with
The power of aromas and sounds in the senses
Audio marketing: How to build up a sound product for a brand
Scent marketing: Develop customized scents
Scent marketing: The world of Fragrance
Audio Marketing: How music affects the decision making process. Blu radio
We are strategic allies of KOAJ clothes shop, through the creation of an olfactory logo that represents them as a brand. Nowadays, their aroma is the best example of olfactory marketing in the countries where it is present. We are proud to be part of this success case and to create unmatchable olfactory experiences!
This was the result of a successful sensory strategy in which Puro Sentido implemented a characteristic aroma of Coffee at some bus stations, generating a positive impact on the streets of Bogotá, by provoking passerbys to try out their new Baileys flavoured Coffee brew.