Nowadays, it is essential to provide consumers with a very special experience at the point of sale that stands out and is therefore embedded in their memory.To achieve this, it is important to pay attention to the details since many of the effects that a stimulus will have on the customers will be unconscious and unidentifiable, they will be altering their perception of the brand during their stay.This is precisely what happens when olfactory and auditory marketing is implemented in the store. The first is the diffusion of an aroma according to the nature of the...

Autogermana is the official importer of BMW for Colombia, has three brands BMW, BMW Nat and BMW mini, has more than 30 years of experience in our country and stands out as one of the luxury and prestige automotive houses worldwide. A few years ago, the marketing department of Autogermana began to recognize the trends that were being carried out on a global scale to generate shopping experiences and began to study the possibility of implementing in its showcase windows an Olfactory Marketing strategy that would be a perfect complement to the brand and generate value...